Artificial Intelligence (AI) has moved from a futuristic vision to a transformative force, reshaping industries and society. According to PwC, 77% of consumers are worried about their data privacy in the AI age. Additionally, the potential for bias in AI algorithms is a ticking time bomb, threatening to perpetuate discrimination and unfair outcomes. This highlights the urgent need for robust data governance frameworks to protect individuals and foster trust. Piyush Mehta, CEO of Data Dynamics, is at the forefront of advocating for ethical AI deployment. In a recent interview, he introduced the “Trusted Custodian” concept—a new approach that prioritizes responsible data governance, transparency, and human oversight – measures crucial for mitigating risks and unlocking AI’s potential for good.